How Consent Era uses cookies and similar technologies, your choices, and your rights as a Data Principal under the DPDPA.
Welcome to the website of Consent Era (along with its affiliates and subsidiaries, "Consent Era", "we", "us", or "our"), operating at consentera.in (the "Website"). We are committed to protecting your privacy and being transparent about how we handle your data.
This Cookie Policy explains what cookies and similar tracking technologies are, why we use them on the Website, and the choices available to you.
When you visit our Website for the first time, a cookie banner will ask you to accept or decline non-essential cookies. You may change your choice at any time through the "Cookie Settings" / "Manage Consent"link available on every page, or through our Consent Lifecycle Management dashboard described in Section 6 below.
Cookies are small text files that a website places on your computer, tablet, or mobile device when you visit it. They allow the website to recognise your device on return visits and to remember information about your preferences or past actions, making your browsing experience faster and more relevant.
Similar technologies — such as pixels, local storage, and software development kits (SDKs) in mobile apps — serve comparable purposes and are also covered by this Policy.
We use cookies to:
Some cookies are placed directly by us; others are placed by trusted third-party service providers who help us run analytics, security, or marketing functions.
We use multiple types of cookies to enhance your experience. Strictly Necessary cookies are mandatory; all other cookies are optional and only activated after you provide consent.
Strictly Necessary Cookies are essential for the operation of our Website and services. They enable basic functions like page navigation and access to secure areas, ensuring the Website functions properly. Without these cookies, we cannot provide the service you have signed up for.
These cookies help us understand how visitors interact with our services, allowing us to enhance and customise your experience. They collect information about how you use our Website during your visit, helping us identify and diagnose problems and make informed decisions to improve the overall experience.
These cookies are used to analyse Website visitors and their user behaviour. This data is then used to improve the way the Website works and in turn, to improve user experience. We use tools such as Google Analytics for this purpose.
Advertising Cookies are used to deliver content that is more relevant and tailored to your interests. Based on your interactions with our platform and other websites, third-party advertising companies may place or recognise unique cookies on your browser. These cookies help show ads about goods and services that may interest you and enable companies to recognise you across different devices using pixel tags and other technologies.
| Cookie Type | Purpose | Duration | Status |
|---|---|---|---|
| Session Cookies | Maintain your login session and platform functionality | Session | |
| Security Cookies | Detect fraud, prevent CSRF attacks, enforce rate limits | Session / 1 day | |
| Preference Cookies | Remember your language, region, and display preferences | 1 year | |
| Analytics Cookies | Understand page visits, user journeys, and feature usage (Google Analytics) | 2 years | |
| Marketing Cookies | Measure campaign performance, retargeting (Meta Pixel, Google Ads) | 90 days |
You can manage or withdraw your cookie consent at any time in two ways:
You can configure your browser to automatically accept, block, or alert you about cookies for all websites you visit. To adjust these settings, check the privacy preferences of your specific browser (Google Chrome, Mozilla Firefox, Apple Safari, or Microsoft Edge).
Note:If you choose to disable cookies through your browser, some features or pages of our Website may not display or function properly.
Under the Digital Personal Data Protection Act 2023 (DPDPA), a Consent Lifecycle Managementis an entity registered with the Data Protection Board of India that provides Data Principals (i.e., you) with an accessible, transparent, and interoperable platform to give, manage, review, and withdraw consent for the processing of personal data.
As Consent Era itself operates a registered Consent Lifecycle Management service, non-essential cookies on this Website are governed through the same consent-management infrastructure we make available to our own customers — ensuring your choices are recorded, auditable, and easy to change at any time.
Where cookies involve the processing of your personal data, you have the following rights under the DPDPA:
Obtain a summary of the personal data being processed and the activities undertaken.
Request correction, completion, updating, or erasure of your personal data.
Withdraw consent at any time, as easily as it was given — with immediate effect.
Nominate another individual to exercise these rights on your behalf in the event of death or incapacity.
Register a grievance with us, and thereafter with the Data Protection Board of India if unresolved.
Receive clear, plain-language information about what data is collected and why, in your preferred language.
We may revise this Cookie Policy from time to time to reflect changes in our practices, our technology, or applicable law. We encourage you to review this page periodically. Material changes will be highlighted through the cookie banner or other prominent notice on the Website.
This Cookie Policy was last updated in June 2026.
If you have questions or feedback about this Policy, wish to exercise your rights, or want to raise a grievance, please reach us at: