The DPDPA 2023 places heightened obligations on organizations that process the personal data of children — defined under the Act as individuals below the age of 18. These include a prohibition on processing that could harm children, restrictions on behavioral monitoring and targeted advertising, and a requirement to obtain verifiable parental or guardian consent before any processing begins. Consent Era's Children Protection module is purpose-built to help organizations meet these obligations rigorously and proactively.
What it doesAge verification and gating: configurable age-check mechanisms at data collection points correctly identify minors and route them through the appropriate consent flow Verifiable parental consent: facilitates a structured process for obtaining and securely storing evidence of parental or guardian consent before any processing of a child's data begins Automatic tracking and ad-targeting blocks: system-level restrictions prevent behavioral monitoring, profiling, and targeted advertising for accounts or sessions identified as belonging to minors Purpose limitation enforcement: every processing activity involving a child's data is linked back to its specific, consented purpose — any activity outside those bounds is automatically flagged Pre-launch compliance checks: built-in checks flag configurations that risk non-compliance before a new feature or campaign goes live — catching issues before they affect real users Guardian-accessible controls: parents and guardians can review data collected, withdraw consent, or request erasure through the Rights Portal Full audit linkage: all children's data consent events, verification records, and processing restrictions are captured in the tamper-proof audit trail Sector-specific configurabilityOrganizations in edtech, gaming, and consumer apps — where interaction with minors is common — can configure the module to match their specific product flows, ensuring consent and protection mechanisms are embedded naturally into the user experience rather than bolted on as an afterthought.
Why it matters
Children represent one of the most sensitive and closely scrutinized categories under the DPDPA, and non-compliance carries significant reputational and regulatory risk. The Children Protection module gives organizations the tools to build products and processes that are safe for younger users by design — rather than relying on manual vigilance alone.