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E-Commerce & Retail

DPDPA Compliance for
E-Commerce & Retail

E-commerce platforms and retailers collect extensive customer data — purchase history, location, browsing behaviour, and payment information. Consent Era enables consent-first customer engagement, improving trust while ensuring DPDPA compliance.

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Key Challenges

  • Collecting valid consent for marketing and promotional communications
  • Managing loyalty program data across SMS, WhatsApp, and email channels
  • Cookie consent and web tracking under DPDPA
  • Third-party analytics and advertising partner data sharing
  • Managing consent across app, web, and in-store touchpoints

How Consent Era Helps

  • Unified consent management across all customer touchpoints
  • Cookie consent banner with DPDPA-compliant preference management
  • Loyalty program OTP-verified consent collection
  • Marketing consent for SMS, WhatsApp, Email, and push notifications
  • One-click consent withdrawal and preference centre